So, the question posed is what does the dramatic shift away from PC's to more mobile Tablets and Smartphones mean to the emerging Mobile Health Market? The first answer is that it is obviously not a negative trend for sure. One of the key reasons Smartphones are growing so rapidly are the low price points that the Android Operating System has driven in the market. Within 2 years of the first Android phone hitting the market, we have Cricket, Virgin Mobile and other MVNO's selling capable Android Smartphones for $100-$150 with no long term commitment. That trend will continue to some lower price points. The good news for Mobile Health Application Developers is that the devices are not going to be a barrier to adoption. Quite the contrary, there will be such a large installed base of consumers already carrying an Android phone who will be looking for meaningful applications that help them manage their health. As the installed base grows and as the average age of the installed base increases there is a natural confluence of events and applications that we believe will have a positive impact on Mobile Health Adoption.
No comments:
Post a Comment