Paul Speese-COO
Part of my responsibilities in my latest assignment are to create a new web site and to generate as much new business from it as possible. The best way for me to accomplish that objective is to have the largest number of Keywords important to the client land on page 1 of Google, Bing and other leading search engines. I am about 2 weeks from launching the new web site and I can tell you that I have spent a lot of time and effort to understand the dynamics of Google's search algorithm and through hit and miss tactics we appear to have some success. There are 3 important elements in successful SEO that I have learned. The first is to have the content that you want found prominently displayed and searchable in both dynamic and static pages on the web site. The second is to use Blogging to reinforce the most important content. The third is to continually update and add new content to both the web site and Blogs. Using these simple but time consuming tactics we are now on page 1 of Google search results for approximately 75% of our top 200 keywords. Not bad for 4-5 months worth of work. We are also on page 1 for approximately 65% of about 45,000 part numbers that are important to the client's core business. The next challenge is conversion. We are getting approximately 35 hits per day on the site. Almost all of them are relevant to the business, we get approximately 5 per week to reach through and contact us for a quote or other questions. How do we increase that conversion rate? That is the key question and will be the subject of my follow up post.
Paul Speese
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